FOX Bet Review (CLOSED)
FOX Bet was the product of a joint venture formed by FOX Sports and Flutter Entertainment in May 2019 to offer online and mobile sports betting in the regulated US market.
The FOX Bet mobile app launched for New Jersey customers in August 2019 and outlined an aggressive expansion plan but was unable to compete with its more established rivals despite having a critical marketing advantage as the official online sportsbook of FOX Sports.
Editors Note: FOX Bet is owned by Flutter, which also operates FanDuel. FOX Bet struggled to gain market share and officially announced the closure of FOX Bet effective July 31st, 2023.
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FOX Bet was a bit late to the game in some US markets, but the massive reach enjoyed by FOX Sports combined with the technical and marketing expertise of The Stars Group made FOX Bet a formidable competitor, at least on paper.
Introducing FOXBet
When FOX Bet launched mobile betting, it did so without an extensive history like many of its competitors. However, FOX Sports and Flutter were both known entities with considerable experience in their respective fields.
FOX Sports, of course, is one of the country’s major sports broadcasting and media companies. It serves as the sports-oriented division of parent company FOX Corporation and manages TV channels (FS1 and FS2, among others), digital media assets, and more. According to FOX Sports, the brand can reach more than 100 million viewers in a single weekend through its various media assets.
Flutter is the brand behind famed poker site PokerStars, which attained prominence in the US market as the biggest poker site before online poker was legal in the US.
PokerStars got into a bit of trouble for its role in the unregulated US market, but it has since cleared its bad name with US authorities and is now in good standing with state regulators.
With the backing of an experienced media company and one of the world’s largest online gaming operators, FOX Bet was well-positioned in the US market.
FOX Bet Bonus And Promo Code
First Bet on FOX up to $50
New customers who signed up for accounts, made a deposit, and placed their first wager qualified for a 100% refund paid as a bonus bet worth up to $50 if it lost.
The FOX Bet bonus was open to all new customers, and a Fox Bet promo code was not needed. All new users needed to do was register, verify their identities, and place their first wager. If it lost, FOX Bet gave them a bet credit of equal value.
Important terms:
New users had to choose a wager with odds of -200 or greater to qualify. For example, bets with odds of -200, -110, +110, +200, and so on qualified. Bets with odds of -220, -300, -500, and so on did not.
Additionally, customers had to place their first wagers within seven days of signing up. New users who received a bonus bet had to use it within seven days of receipt.
Other Fox Bet Sportsbook Promotions
Flutter’s experience in online betting combined with FOX Bet’s marketing budget resulted in a wide array of promotions for new and existing customers alike. FOX Bet promotions changed often, but the following overviews of past offers provide an accurate review of its approach to promos.
- Personalized Challenges for Rewards: Each week, FOX Bet provided a personalized challenge to all customers. Users who completed challenges received rewards such as bonus bets.
- Refer-a-Friend Program: FOX Bet ran a refer-a-friend program that users could leverage to earn a $50 bonus bet for every friend they referred. Users could get started by logging in and copying their unique referral code to send to their friends.
- Monday Parlay Club: Every Monday, FOX Bet customers could opt in and place $10 or more in parlays to receive a $10 bonus parlay bet.
- Fan Decided Super Boost: Every Tuesday, customers could visit @FOXBet on X.com to decide the day’s super odds boost.
- Wednesday $10 $10 $10: In states where FOX Bet offered online gambling and sports betting, customers who deposited $100 or more on Wednesdays received a $10 bonus sports bet, a $10 casino instant bonus, and two $5 Spin & Go tickets for online poker.
- Thursday In-Play: Every Thursday, FOX Bet customers received a $10 bonus live bet when they placed a $20+ bet on select sports leagues.
- Friday Happy Hour: Every Friday, FOX Bet issued limited-time super odds boosts that significantly enhanced the payouts for select wagers. Customers could download the FOX Bet app and look for push notifications every evening. Each super boost was only available for 20 minutes.
- Bonus Bet Friday: Customers could follow FOX Bet on Twitter, Instagram, and Facebook for a chance to win a $100 bonus bet every Friday at 8 AM ET. Every Friday, FOX Bet selected six customers to each receive a $100 bet credit.
- Saturday Super Boost: On Saturdays, FOX Bet issued a heavily boosted payout on the weekend’s biggest sporting events.
FOX Bet Sports Betting App
FOX Bet offered standalone mobile apps for iOS and Android devices.
The best way to describe the FOX Bet app was easy on the eyes and intuitive. The FOX Bet app was particularly feature-rich for in-play betting, with live stats, scoring updates, and game trackers that provided a visual depiction of what was happening on the field.
FOX Bet upgraded its mobile app shortly after launch to fix some performance bugs to significantly increase its performance. Players could quickly jump from one game to another, visit the in-play betting page, and generally get around from one section to another with almost zero waiting time.
Other improvements included fixing some labeling issues that previously made navigation confusing. After the upgrade, FOX Bet labeled all buttons and guided users from one betting area to the next.
The new FOX Bet app looked and ran like one would expect for one of the nation’s leading names in sports broadcasting.
Fox Bet Mobile Betting App Screenshots
Fox Bet In-Play Betting
FOXBet.com and its mobile apps offered in-play betting on more US and international leagues than most legal sportsbooks. In-play coverage included the major US sports, international soccer, tennis matches, and even college baseball games.
Types of in-play wagers included a standard variety of game result outcomes with live odds, shorter-term bets such as the next team to score, winner at the half, and more along those lines.
FOX Bet also provided a convenient service for customers during in-play betting to protect against last-second odds changes. As an FAQ page on the FOX Bet website noted, the odds changes could be pretty dynamic during a fast-paced game, and this could result in the odds changing sharply between the time customers decided on a bet and actually place it.
If the odds moved against bettors during that short interval, FOX Bet notified them before it booked the wager so users could decide if they still wanted to take the bet at those odds. If the odds moved in the bettor’s favor, FOX Bet placed the wager as normal at the higher price. Customers could also change their preferences, so that odds changes in any direction prompted a confirmation notice before the bet was booked.
The FOX Bet in-play interface also provided an in-depth view of what was happening in the game at all times, with live scoring, live stats, recent betting trends involving each team, and a play-by-play calling feature that served as a handy backup for users who weren’t near a TV.
Fox Bet Live In-Play Screenshots
FOX Bet Casino Review
Fox Bet introduced casino games for New Jersey customers in October 2019 and later for Michigan and Pennsylvania users under the PokerStars brand.
Mobile users could log in and select the casino tab to play casino games operated by PokerStars Casino within the FOX Bet app. Meanwhile, the FOX Bet website redirected to PokerStarsCasinoNJ.com or PokerStarsCasinoMI.com when they selected the casino tab.
FOX Bet Casino provided a healthy variety of games, including about 180 slots, 15 table and video poker games, and five live dealer games. There were other online casinos with much larger game selections, but overall, it wasn’t a bad collection for a sports-centric betting site.
Fox Bet Casino Screenshots
FOX Bet Deposit Methods
FOX Bet accepted all the most common types of deposit methods, including options for cash and electronic transfers. The complete list included:
FOX Sports Super 6 Predictions Game
FOX Sports still runs a free prediction game open to players in almost every state, including states that do not yet have legal sports betting. FOX Sports Super 6 operates on a simple premise:
Fans across the country can download the FOX Super 6 app and make predictions regarding the winning team and margin of victory or answer questions resembling prop style wagers such as the method of the first score. Players who get the most predictions correct win payouts as high as $250,000.
Super 6 contests are free to enter, so sports fans in 49 states can register and compete for free. The only restrictions are that customers must be 18 or older and not located in Washington State.
Super 6 games are simple; each contest asks users six questions in total. These are not fantasy games with complicated lineups to draft. Players either predict the winner of the game and margin of victory using a slider under each matchup or answer a series of straightforward multiple-choice questions.
Users who get every prediction correct stand to win significant real money prizes. If no one gets every answer right, the game pays fixed amounts to the players who got the most answers or predictions correct.
The Super 6 app hosts contests for various sports depending on the season. During the last football season, for example, Super 6 held these games:
- NFL Sunday: Pick the outcomes and margins of victory for six NFL games to win up to $250,000
- Thursday Night Football: Answer six multiple-choice questions about the evening’s game to win a share of the guaranteed prize pool
- College Football Saturday: Pick the outcomes and margins of victory for six college football games to collect a share of the guaranteed prize pool
Players can test their prediction skills for free by searching for the Super 6 app in the App Store for iOS devices, Google Play Store for Android devices, or by heading to www.foxsuper6.com.
Fox Sports Super 6 Screenshots
FOX Sports And Flutter Partnership
FOX Sports and Flutter (formerly The Stars Group) entered a deeply intertwined partnership in May 2019. Both companies gained in significant ways through the agreement.
For its part, FOX Sports acquired a 5% stake in TSG stock at a value of roughly $236 million. FOX Sports also received “certain brand license, integration and affiliate fees” through the partnership. Thus, FOX Sports became the first major media company in the United States to directly enter the sports betting business.
Additionally, the deal granted Flutter “exclusive license to use certain FOX Sports trademarks” as a part of its marketing efforts. The commercial agreement was for up to 25 years, and FOX Sports also gained the right to acquire up to a 50% stake in The Stars Group’s US business subject to certain conditions.
Flutter gained a powerful partner with massive marketing reach in FOX Sports. As a result, Flutter could reach hundreds of millions of fans on the FOX Sports network via FOX Bet.
Fox Sports Betting Show: “Props and Locks”
Shortly after FOX Bet’s Pennsylvania launch, FOX 29 in Philadelphia debuted a weekly sports wagering-focused program entitled “Props & Locks.” Of course, the program was sponsored by FOX Bet.
The FOX Bet strategy of integration and engagement was on full display in the Philadelphia TV Market.
“We’re always striving to bring something new and exciting to Philadelphia-area football fans and this is a unique way to achieve that goal,” said FOX 29 Sports Director, Tom Sredenschek. “As the way we consume the game continues to evolve, so too is our programming. We’re excited to bring fans closer to this side of it.”
And here’s how FOX Bet described the show just before it aired for the first time:
The sports wagering centric pregame show airs immediately following FOX 29 Game Night Live at 7:00 PM ET and will feature FOX 29’s Scott Grayson as host and former Eagles linebacker Garry Cobb in studio, with FOX Bet gambling expert Todd Fuhrman live via satellite from Las Vegas every week. As a former NFL player, Cobb will offer viewers expert analysis from an athlete’s perspective. Fuhrman, a mainstay on FS1’s daily studio show, “Lock It In” and co-founder of “Bet The Board” podcast, brings an informed opinion on the state of sports wagering with unmatched insights into oddsmakers and trends heading into each Thursday night game.
FOX Bet State-Specific Operations
After launching, FOX Bet formed multiple partnerships with operators across the US to foster a fast expansion plan.
Most notably was a partnership between Flutter and Penn National. Under the terms of that partnership, Penn National provided market access to FOX Bet through Penn National properties in nine states.
Flutter also had a deal in place with Eldorado Resorts covering eleven states in which Eldorado operated casinos. That deal granted FOX Bet market access to offer online sports betting and gambling in partnership with Eldorado properties in those states, provided they legalize online sports betting.
Between that partnership and others with individual casinos, Flutter (and FOX Bet Sportsbook by extension) had access to as many as 20 states depending on legislative developments.
Expert Opinion: Was FOX Bet Legit?
FOX Bet was a polished online sportsbook with a lightning-fast mobile app. It checked all the boxes in presentation, but it had a corporate feel to it and lacked any truly defining features to separate it from the pack. It would be fair to call FOX Bet good but not great.
There was no doubt that FOX Bet was a legitimate operator as the official online sportsbook of FOX Sports. However, FOX Bet was unable to gain market share in the competitive US sports betting market and eventually closed shop.
Mike Murphy is the founder of BettingUSA.com and has over 10 years of experience in the legal gambling industry. A regular attendee of industry trade shows and conferences, Mike is a strong proponent in the idea of a well regulated online betting industry.