Delaware North And GAMING1 Team Up To Offer Turnkey Online Gambling Platform

There’s a new sports betting and online gambling option in the US. Delaware North has partnered with Belgian sports betting company GAMING1 to create Gamewise, a proprietary online casino, and sports betting platform. The new product is marketed as a turnkey digital gaming solution to licensed operators in North America.

According to a press release, Delaware North will offer its mobile online gambling brand, Betly.com, exclusively through the partnership in all new markets where it operates land-based casinos.

The partnership is part of a sea change at Delaware North (and the industry writ large), as it embraces sports betting in a post-PASPA world.  

“For a long time in our company there was a forced segregation between gaming and sports because the sports industry was careful and opposed” to gambling, co-CEO Jerry Jacobs Jr. told Buffalo Business First. Now Delaware North “is seeing those two businesses merge closer together and you can talk about them in the same breath. That is an evolution that continues here.”

The deal with GAMING1 provides the company with an online gambling platform, and the possibility of being a hub for smaller, regional sports betting operators.

An Alternative Option for Small Operators

The Gamewise platform appears to be a sports betting and online gambling solution designed for companies that lack the time and resources to develop their own product or partner with a high-priced, customizable B2B platform supplier.

As such, Gamewise could appeal to independent and regional casino operators that see sports betting and online gambling as something they’d like to offer but can’t justify the initial cost or ongoing marketing expenses.

What the Principles are Saying

Luisa Woods, Vice President of Marketing for Delaware North’s gaming business, said: “Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space.

“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimize the resource impact on their core business. We believe this is exactly what the market has been looking for.

“Both GAMING1 and Delaware North were looking for a suitable partner that matched our collective ambitions, values and vision for market expansion in North America. Partnership is deeply rooted in the DNA of both companies and we are delighted to come together.

“Combining our gaming and hospitality expertise with GAMING1’s experience working with land-based operators, proprietary technology and track record of generating value from the convergence between land-based and online gaming, is a powerful proposition that will deliver exceptional value to customers throughout North America.”

Victor Araneda, Chief Business Development Officer at GAMING1, said: “Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world. It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.

“We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at GAMING1 to partner with a company of the caliber and stature of Delaware North as we enter the North American market.

“Our companies share a partnership philosophy rooted in a client-oriented approach and based on a common understanding of the value of local brands and the bond between traditional operators and their customers.”