Most online sportsbooks offer bonus bets, also known as bet credits, to new and existing customers to encourage them to sign up, place wagers, or reactivate dormant accounts.
New customer bonuses are invariably tempting and often look similar across different sportsbooks, but every operator has a unique take on bonus bets and bet credits. As a result, comparing sports betting bonus bets is rarely as straightforward as looking at the headline offers.
On this page, BettingUSA will explain how bonus bets work, discuss the best ways to use bet credits, and compare welcome offers across sportsbooks.
Best Bonus Bets




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About the author: Wes Burns received his first bonus bet in 2005 and has claimed countless other offers and promotions in the nearly two decades since. His experiences with betting bonuses have ranged from outright fraud to claiming promos so good that operators quickly discontinued them. In this piece, he leverages his experience as a bettor, writer, and editor to give BettingUSA readers an objective guide to understanding, choosing, and maximizing bonus bets.
What Are Bonus Bets?
Bonus bets are online sportsbook promotions issued to new and existing customers to encourage brand loyalty. They are a form of sportsbook site credit that customers can use to place wagers and win real money.
In other words, bonus bets let bettors place wagers without using their own money. However, customers almost always have to place wagers or make deposits to claim bonus bets, so it’s inaccurate to call them “free” or “risk-free.”
Editor’s Note: A good rule of thumb is that all bonus bets, bet credits, and similar offers incur risk in one way or another. Even no-deposit registration bonuses typically require new customers to place X amount of wagers before withdrawing.
The best way to think of bonus bets is as rewards sportsbooks offer in exchange for bettors signing up for accounts, making deposits, and placing cash wagers. A bonus bet isn’t free money, but it can still be a good deal for someone who was already planning to bet on sports online.
How Bet Credits Work
Bet credits (a.k.a. bonus bets) are straightforward because online sportsbooks usually allow customers to use them on any sport and most markets.
Claiming a bet credit promotion usually goes like this:
- You select an online sportsbook and sign up for an account
- Log in and visit the cashier to fund your account
- Some sportsbooks offer the bet credit immediately after your first deposit
- Most only issue bet credits if you place your first wager and it loses
- After receiving your bet credit, use it to place a wager on any sport
- If it wins, you can withdraw your winnings
How to Use Bonus Bets
Typically, sportsbooks issue bet credits to customers by adding them as an option on the betting slip. Then, the next time the customer selects a wager, the betting slip will provide an option to place the bet with deposited funds or bet credits.
For example, a customer with a $100 bet credit can log in to their sports betting app and browse the lines to find a wager they want to place. After they select the wager, the betting slip will appear and provide an option to either place the wager with the bet credit or deposited funds.
Here’s how that looks in practice:
Latest Bonus Bet Offers
Most online sportsbooks offer bonus bets to new customers as a reward for registering, depositing, and placing wagers.
Typically, bettors first encounter bonus bets when visiting an online sportsbook’s website or downloading its mobile app. In the competitive US sports betting industry, online sportsbooks entice customers with eye-catching bonuses in an all-out effort to shore up market share and grow their user bases.
BetMGM Bonus Bets

FanDuel Bonus Bets

Caesars Sportsbook Bonus Bets
Bet365 Bonus Bets

Fanatics Sportsbook Bonus Bets

Bonus Bet Wagering Requirements
Bet credits are easy to use, but they almost always have terms and conditions that can complicate the picture on the backside. It’s usually nothing too complex, but bettors should be aware of the following limitations they’re likely to encounter when using bet credits.
Tips for Maximizing Value with Bonus Bets
Mathematically speaking, the best way to maximize the value of bonus bets is to use them on the biggest underdogs possible. And if the bettor can find a huge underdog that shows some value before the bonus bet expires, that’s even better.
It’s counterintuitive and riskier in the short run, but using bet credits on big underdogs maximizes expected value (EV) over the long term. That’s because bonus bet winnings do not include the return of the initial wager.
Consider this:
Imagine you have a $100 bet credit to use on any market.
- Option A: Use your bonus bet on a wager with odds of +100. Over the long term, you’ll receive a $100 payout about 50% of the time for an expected value of $50.
- Option B: Use your bonus bet on a wager with odds of +1,000. Over the long term, you’ll receive a $1,000 payout about 9% of the time for an expected value of $90.
That calculation is based on the implied probability of winning according to the odds and without considering vigorish. Even so, it demonstrates why there’s more value in using bet credits on high-paying longshots. If you can find big underdogs with true odds that exceed the implied odds, you’ll be in even better shape over the long run.
The longshot approach is mathematically proven to be the best way to maximize bonus bets, but the downside is that it introduces a lot of variance into the mix. Bets on big underdogs lose most of the time, and bettors can only claim so many bonus bet offers.
Bettors can reduce variance and increase their likelihood of ending up ahead by using bet credits on wagers that are closer to even money. However, that comes at the price of lowering the amount of money they stand to win and reducing their long-term expected value.