Author: Tania Michaelian

In this column, Betting USA will explore a trio of recent partnerships and marketing agreements that point to mainstream brands’ growing comfort with sports betting.

The country’s leading mixed martial arts organization, the Ultimate Fighting Championship (UFC), has announced a “groundbreaking agreement” with DraftKings as a UFC official betting partner.

The international sports data and content deliverer, Sportradar, is doing its bit to fight match-fixing around the world. The Swiss-based company will provide its Universal Fraud Detection System (UFDS) free of charge to hundreds of sports leagues and federations who sign up from October this year.

One of the leading digital sports media companies, The Athletic, which boasts over 1 million subscribers, has entered into a partnership with BetMGM. The online sportsbook will become The Athletic’s exclusive sports betting partner in the US.

A few months ago, we reported on the launch of a new responsible gaming tool, PlayPause, by the non-profit group Conscious Gaming. The GeoComply-powered technology allows gamblers to self-exclude through one single action across multiple jurisdictions.

In September 2020, we reported the non-profit group Conscious Gaming was launching a new responsible gaming tool, PlayPause. The technology, powered by GeoComply, operates across state lines and allows gamblers to self-exclude in multiple jurisdictions in one fell swoop.

It’s been over two years since the Supreme Court’s landmark ruling paved the way for states to determine their sports betting destiny. Despite more than half of US states legalizing sports betting, some US banks and credit card issuers are still not on board. Many banks continue to block online gambling transactions out of fear…

The NFL has named sports data firm Sportradar its official distributor of league data. Sportradar now has exclusive rights to distribute NFL data involving real-time scores, player stats and more to media organizations and sports betting operators moving forward.

States that have legalized sports betting to date have taken one of two general approaches in addressing college sport wagering. In some states, the law treats college betting nearly the same as wagers on pro sports. As long as wagers are placed with licensed sportsbooks, regulators have no issue with college betting.